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Generic Man

Since its 2006 debut, Generic Man has garnered praise for its innovative mash-ups of modern, minimalist men’s footwear designs and old-fashioned craftsmanship. Company founders Kevin Carney and Brandon Day spent six months touring shoe factories in Italy before settling on a facility in Porto, Portugal — home to cork, port, and several generations of master cobblers. The result? Chic “Wingman” brogue shoes, chukka boots, suede saddle shoes, and other designs, with nary a logo to be found. The older sibling of Day and Carney's clothing label Generic Surplus, Generic Man offers the same understated style and unmatched versatility as its younger brother, but with a more sophisticated vibe. Generic Surplus has collaborated with the French couture label Comme des Garçons on Shirt (a line of slip-ons and lace-up sneakers in bright primary colors and neutral hues) and with Obey, the fashion label started by artist Shepard Fairey (the artist behind President Obama's “HOPE” poster).




Generic Man Naval Oxfords





Generic Man Naval Oxfords

Suede oxfords Tonal top-stitch detail Four eyelet vamp Waxed cotton lacing Rounded toe Leather...
Generic Man Naval Oxfords





Generic Man Naval Oxfords

Leather oxfords Tonal top-stitch detail Four eyelet vamp Waxed cotton lacing Rounded toe Leather...
Generic Man Tuxman Oxfords





Generic Man Tuxman Oxfords

Leather cap toe oxfords Tonal top-stitch detail Five-eyelet vamp Waxed cotton lacing Rounded cap...

Generic Man Pebbled Leather Boat Boots





Generic Man Pebbled Leather Boat Boots

Pebbled leather boat boots Four metal eyelets and two metal hooks with lacing and a rounded...
Generic Man Florentine Chukka Boots





Generic Man Florentine Chukka Boots

Leather chukka boots Tonal top-stitch detail Three-eyelet vamp Flat cotton lacing Rounded toe...
Generic Man Savant Oxfords





Generic Man Savant Oxfords

Patent leather oxfords Tonal top-stitch detail Five-eyelet vamp Waxed cotton lacing Rounded toe...

Generic Man Savant Oxfords





Generic Man Savant Oxfords

Patent leather oxfords Tonal top-stitch detail Five-eyelet vamp Waxed cotton lacing Rounded toe...
Generic Man Military Man Boots





Generic Man Military Man Boots

Leather lace-up boots Tonal top-stitch detail Eight metal-eyelet vamp Cotton lacing Side zip...
Generic Man Military Man Boots





Generic Man Military Man Boots

Leather lace-up boots Tonal top-stitch detail Eight metal-eyelet vamp Cotton lacing Side zip...





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