General Idea Designer Clothes, Fashion General Idea Designer ClothesGeneral Idea by Bumsuk Choi
A clean, preppy look transcends seasons or occasions. You can never go wrong with classic lines and well-fitting garments, and this collection by Bumsuk Choi for General Idea provides just that. Pair some timeless khaki shorts with a nautical-feeling striped pullover. Or if you’re feeling a bit more daring, reach for the pleated shorts in red, or slouchy cable knit shorts in black. About the Brand: In 2004, Korean designer Bumsuk Choi launched his luxury menswear label, General Idea. At the time of his launch, Bumsuk was considered the youngest designer ever to join the Seoul Collection in the Republic of Korea. Bumsuk has collaborated on campaigns with several large brands, including Puma, Heineken, Absolut, and MAC Cosmetics among others.